Elevate Reformer Academy
Who is Elevate Reformer Academy?
Elevate Reformer Academy is a Toronto-based certification body redefining how reformer instructors are trained. Founded by Jenn, ERA is the only certification that teaches strength-based contemporary reformer training — foundations through Level 3 — in a single comprehensive program.
How did we help them build their brand?
The team at FX Productions Canada partnered with Elevate Reformer Academy to produce a cinematic brand film and full social media ad campaign positioning ERA as the authority in strength-based reformer certification.
How did we help them build their brand?
The team at FX Productions Canada partnered with Elevate Reformer Academy to produce a cinematic brand film and full social media ad campaign positioning ERA as the authority in strength-based reformer certification.
Setting a New Standard in Reformer Training
Our team at FX Productions Canada produced a complete video campaign for Elevate Reformer Academy — a cinematic hero brand film alongside five targeted social media ad assets designed to reach both studio owners and instructors across digital platforms. With a crew of 15 on set, we captured a full day of dynamic reformer movement, instructor coaching sequences, and a founder interview that drives the narrative of the entire campaign. The focus was on communicating one clear message: the reformer industry is evolving, and ERA is leading it.
Fresh Perspective for a New Era of Fitness
Reformer training is shifting toward strength-based movement, and ERA needed a brand film that reflected that evolution. We brought a cinematic, premium approach fluid camera movement, tight editorial rhythm, and a narrative built around Jenn’s authority as a founder to position Elevate as the future of the industry.
A Complete Video Campaign
The campaign opened with a hero brand film designed to stop the scroll and make a lasting first impression. From there, five social media ad assets were crafted to speak directly to ERA’s two core audiences studio owners and instructors each with its own hook, message, and call to action.
15-Person Crew. One Powerful Story.
Delivering a production of this scale required a full professional crew on location at Club Well in King City, Ontario. Directors of photography, camera operators, grip and electrical, art department, BTS photography, and production support 15 people working together to bring ERA’s story to life in a single shoot day.
ERA VIDEO AD # 1
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Behind The Scenes
Unity in Action
Let's Work Together!
Fostering synergy and achieving greatness through collaborative efforts – Let’s work together to turn visions into reality.