NORTH OF NOWHERE MUSIC FESTIVAL

Who is North of Nowhere Music Festival?

North of Nowhere is Canada’s newest, fastest growing Country Rock Music Festival. Everything from classic country to new Canadian Talent, North of Nowhere has it all!

How did we help them build their brand?

The team at FX Productions Canada partnered North of Nowhere Music Festival to help build NONM’s brand and overall online reach. Through working with our client in the early months of January, the team at FX Productions Canada accomplished multiple studio and outdoor shoots, capturing Canadian Country Music Talent in the form of Music Videos and Artist Interviews. Through Capturing Hundreds of visual assets, the team at FX worked with North of Nowhere to produce 56 Social Media Reels, Leading up to the actual Music Festival itself in July, 2024

Accelerating Brand Awareness

The team at FX Productions Canada helped North of Nowhere Music Festival by partnering with them and operating as their primary media production partner of the span of 7 months. The team at FX Productions Canada worked with North of Nowhere by providing multiple studio shoot days, which entailed music video productions and also artist interviews. Once FX Productions Canada recorded all of the assets that were required, a total of 56 instagram vertical reels were produced in order to help North of Nowhere have consistent monthly content to further promote the festival leading up to July 19-20, 2024.

Fresh Perspective for Country Music Festival Scene

The team at FX Productions Canada brought innovative ideas and perspectives to North of Nowhere, as an emerging Canadian Country Music Festival. Through leading with cutting edge ideas, equipment and solutions, the team at FX produced multiple visual assets which played an integral role in North of Nowhere’s marketing strategy.

Monthly Social Media Content

We produced a total of 56 social media videos for North of Nowhere, in which they had the opportunity to further market these visual assets to bring awareness of the festival, which occurred on July 19th & 20th, 2024. The team at FX also had the opportunity to capture the festival itself, and produced a full recap video of the event itself, in which it gained 18,000+ views online, all organically.

Reels & Final Recap Video

In addition to producing 56 instagram vertical reels for North of Nowhere Music Festival, the team at FX also had the opportunity to capture the festival itself, which spanned over the course of 4 days. Our team captured all of the preparation, from time lapses to onsite interviews with the founder, Calvin Hyde, right up to our headliner, Owen Reigling. This recap video will now be used as a landing page website video for North of Nowhere’s website leading into the 2025 season.

This is what they had to say about working with us...

North of Nowhere is one of Canada’s newest country music and camping festivals, and working with FX Productions Canada was a pleasure in all aspects of their involvement, including studio sessions, custom reels, artist shoots, and the festival shoot. In the year leading up to our relocation, we brought on FX seven months prior to the festival to maximize promotion and build the North of Nowhere brand. With FX's help, it was a success. Our social following grew more than tenfold, and our viewership reached over a quarter million. People were raving about our media, and it was turning heads. The FX team is very passionate about their work and truly cares about the impact they can have on their clients. They go above and beyond to ensure the success of their projects. We will definitely continue to build our brand and produce the highest level of media with the FX team.