NHRA: Kyle Satenstein’s Path to Becoming a Licensed Drag Racer
Who is the NHRA?
The National Hot Rod Association (NHRA) is the world’s largest governing body for drag racing. Founded in 1951, the NHRA sanctions over 120 racing events annually across North America, setting the standard for legal, safe, and professional drag racing.
From grassroots racers to elite competitors, the NHRA provides a structured path for licensing, competition, and recognition—offering rising talent like Kyle Satenstein a gateway into the professional motorsports world.
How did we help Kyle Statenstien in his drag racing career?
FX Productions Canada partnered with up-and-coming NHRA drag racer Kyle Satenstein to create a high-impact mini-documentary capturing his journey from the streets of New York City to the racetrack at Toronto Motorsports Park. The goal: to showcase his passion, preparation, and full-speed qualification passes as he pursued his NHRA racing license.
Accelerating Brand Awareness
Our team at FX Productions Canada crafted a series of 12 engaging videos in English and French for KIA’s marketing and training purposes. These videos were strategically designed to reach a broad audience across online platforms, aiding in the training of engineers, sales employees, and KIA staff in 199 dealerships across Canada. The focus was on showcasing the newest features of KIA’s flagship electric vehicle, the EV9.
Cinematic Introduction to a Rising Racer
We opened the story with real-world scenes of Kyle prepping his vehicle and discussing his lifelong passion for speed. From garage to track, the focus was on authenticity and energy.
Multi-Angle Track Coverage
We filmed two full-speed licensing passes using a multi-camera setup—blending close-up launch shots, FPV drones, wide-angle perspectives, and atmospheric pit coverage to build tension and immersion.
A Marketing Asset for Career Growth
The final cut was crafted with intention—helping Kyle pitch himself to sponsors, earn track credibility, and document a key milestone in his NHRA journey.
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Behind The Scenes
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Unity in Action
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