LIVA FOODS

Who is LIVA FOODS?

LIVA FOODS is a Canadian based company that is providing a healthier alternative way to sweet through Organic Date Sugar, Syrup and Date Powder.

How did we help them build their brand?

FX Productions Canada had the wonderful opportunity to produce LIVA’s first ever TV Commercial AD that will be broadcasted nationally across Canada.

After having multiple strategy calls with LIVA, FX Productions Canada developed a clear understanding of LIVA’s overall mission and who their main target demographic is. The team at FX Productions Canada provided LIVA FOODS productions solutions, from script writing, to talent casting right up to the final delivery of the finalized product.

Enhancing LIVA FOODS's Online Presence with Visual Strategy

After multiple discovery calls with LIVA, FX Productions Canada focused on producing a visually appealing, yet humorous commercial that was both entertaining and educational for audiences. The ultimate goal with going down this route was to provide a solution to ensure that viewers engagement levels were high, whilst also maintaining an educational component of showcasing LIVA FOOD’s solution of providing a healthier, alternative way to sweet.

Tailored Visual Assets

FX Productions Canada provided LIVA FOODS with customised visual solutions that aligned with LIVA’s overall goals and unique brand identity. Ensuring a cohesive and visually appealing end product remained paramount throughout this project.

Adaptability for Growth

In the ever changing world of Media, FX Productions Canada was aware that LIVA also required social media adaptations of the full TV commercial to also provide additional support during the launch phase of LIVA’s household products.

Consistent Brand Messaging

FX Productions Canada ensured that LIVA’s overall branding and mission statement remained paramount through the entire process of producing their first ever TV commercial AD. Elements of focusing around LIVA’s core value and mission statement, while maintaining a sense of overall humour ensured the production was tailored towards LIVA’s target demographic.

This is what LIVA had to say about working with us...

"Working with FX Studio was an absolute pleasure! They have a great team that is not only professional but also delivered on time. We shot the commercial at my place, and despite having over 40 crew members, it was seamless. Ali and Edward, the partners, are absolute gems to work with. I highly recommend them!"