Training is an essential part of a company’s vision to stay up to date and relevant in the ever changing landscape of business. It keeps employees engaged and improves their performance. With industries evolving and the emergence of new technologies, employees need corporate training to develop new skills or polish existing ones. Corporate training videos have gained traction since hybrid and remote working models are widely recognized and organizations are gravitating towards them.
What is a Corporate Training Video?
Corporate training videos provide employees practical knowledge and guide them in a very focused and engaging way. Companies produce these videos to ensure their workforce understands key processes and maintains high standards. They use visual content to clearly communicate professional learning materials; it may focus on
- Business services
- Brand-specific education
- A new product
- Workplace policies and behavior
- Performing a task efficiently
- Team collaboration
Also Read: Corporate Video Productions in Digital Era
10 Reasons Why Corporate Training Videos are Effective?
Why an organization should invest in corporate training video productions. Unlike traditional training, corporate training videos are easy to access and can be shared with team members who could not attend or are in different geographical locations. According to a study, 42% of companies have increased their revenue by using video training programs. Corporate training video production can benefit organizations in several ways.
Video Engages Better
Videos engage employees more effectively by capturing their attention and aiding comprehension. They are considered the most impactful form of communication, as human brains are naturally inclined to process visual information more easily than textual content. According to a study, employees show a 75% greater preference for watching videos over reading text or descriptive emails. This preference stems from the perception that watching a training video is more engaging than reading text or documents, which can often be tedious.
Video are Accessible
Videos offer greater accessibility compared to in-person training sessions. Coordinating large teams for live sessions, particularly across different locations, can be challenging. Videos eliminate scheduling conflicts and travel costs associated with traditional training methods. In hybrid and remote setups, where team members may have varying shifts, work locations, and time zones, online training materials ensure accessibility for everyone. Unlike traditional training, which often requires repeated sessions to accommodate different shifts, online videos provide flexibility and convenience for all employees.
Performance Tracking
Videos allow training effectiveness to be measured through various engagement and performance metrics, like views, shares, and comments. These metrics provide insights about whether employees are watching the videos and actively engaging with the content. Quizzes and assessments can test the knowledge retention, progress, and understanding levels of employees. These metrics provide a clear picture to companies about the effectiveness of training content and help them make necessary adjustments to improve employee learning outcomes.
Revisit Content
Every person learns at a different pace. Online training videos offer each employee the opportunity to learn at their own speed. Individuals can revisit challenging sections as many times as necessary for better understanding, a benefit not available in traditional training. This flexibility allows employees to engage with training materials according to their individual learning preferences and needs.
Boost Employee Motivation
Corporate training videos boost employee motivation and engagement. Investing in employee development and providing training increases job satisfaction and motivation by giving employees a sense of value. According to a study, 92% of employees report increased engagement in their roles following successful training.
Reduce Employee Turnover
Training videos can significantly reduce the employee turnover rate. A study shows that 94% of people are more likely to stick with their organization if it invests in training and development. These training programs offer valuable learning opportunities for employees, enhancing their skill sets, engagement, and motivation. These factors play a significant role in retaining employees over the long term.
Consistent Message Delivery
Videos enable the consistent delivery of training across the organization. The same high-quality content can be shared with all employees, regardless of their position within the hierarchy, ensuring uniform learning experiences. This approach eliminates the potential of disparities and ensures that everyone receives the same valuable training material.
Company Reputation
Corporate training videos contribute to enhancing the company’s reputation as an employer that prioritizes the growth and development of its staff. This reputation attracts stronger candidates during the hiring process and generates positive word-of-mouth from both current and former employees. Offering skill development training as an employment benefit often encourages potential employees to apply to the company, further solidifying its reputation as an employer of choice.
Employee Development
Training videos effectively enhance the skills of employees, which is not only beneficial for individual growth but also crucial for the company’s success. As technology rapidly evolves, training ensures that employees stay updated with the latest skills and knowledge. Training videos allow employees to navigate real time scenarios and understand the potential outcomes of their decisions, improving their problem-solving skills and confidence. Acquiring new skills is essential for meeting industry standards and delivering the best possible service to customers. Therefore, investing in training videos plays a vital role in keeping both employees and the company competitive in the market.
Cost Effective
Traditional training that requires hiring an instructor can be expensive, but with training videos, that cost is cut drastically. There’s no need to pay for travel or get employees together in one location. Training videos save money in the long run by standardizing information and reducing errors. Employees can refer back to the videos as needed. Employees have the flexibility to watch training videos from their desks, saving time and resources. This cost-effective approach allows organizations to deliver consistent training content over time without incurring additional expenses.
What does a Good Corporate Video include?
What are the elements that should be kept in mind while producing a corporate training video? A good and effective corporate video includes 7 key elements:
- Specific learning objectives
- Visually appealing
- High production quality
- Engaging content
- Easy to memorize
- Interactive content
- Feedback mechanism
Conclusion
Corporate training videos aren’t just for employees; they mutually benefit the company in the long run. They improve how employees work, making them more productive and engaged. This leads to happier, more skilled employees who are likely to stick around. These videos simplify work tasks, keep employees interested in learning, and make the company more successful over time. The primary object of training videos are
- Retain top talent
- Increase productivity
- Expand capability
- Promote positive work culture
- Improve engagement
- Employee skill development
Companies should invest in the production of corporate training videos to enjoy long term benefits. FX Productions Canada, a reputable corporate video production company based in Canada, specializes in crafting highly effective training videos tailored to meet the unique needs of your employees.
