The birth of FX Productions Canada Inc. was motivated by an insatiable desire to create visual masterpieces that would leave viewers inspired. As co-founders, we had a deep love for making breathtaking videos, especially those that were set in fast cars, from the beginning. But we were aware that entering the automotive business wouldn’t be easy. We were intimidated by the work ahead and confronted many difficulties that made us wonder if we had what it took to succeed in the major leagues. ​
However, we didn’t have a reputation for giving up easily. We were determined to go beyond what was feasible and attempt productions that seemed unachievable. We wanted to show the world and ourselves that FX could make productions that broke down barriers and disproved any preconceived ideas about what was possible, regardless of access to or lack of resources.
​ Our crew meticulously planned every aspect of the shoot for two weeks, making no assumptions. With the assistance of our incredible staff, we secured the largest race track in Ontario, Canada, and set the scene for IL TORO’s debut. Although the production process was difficult and draining, the goal remained the same. ​
Instantly popular, IL TORO enthralled viewers and received over 40,000 internet views. (and counting). It was a turning point in our journey for us as founders and confirmation of all the effort and commitment we had put into realizing our goal of starting a production business from scratch. We didn’t, however, end there. We are aware that this was only the beginning and that we needed to keep breaking new ground.